How to Stand Out From Other Restaurant Franchises

Are you looking for a franchise opportunity that stands out among other restaurant franchises? Are the millions of pizza chains, burger chains, and the newest influx of sandwich chains just not quite your style? Research shows the best way to stand out from the crowd is to be different. The best way to be different is by offering a new concept that is unique to the restaurant franchise industry.

Enter Bruges Waffles & Frites.

In 2002, the concept was born when Belgian natives Pierre Vandamme and Philippe Wyffels decided to recreate the famous Liège waffle they remembered from their childhoods. After the recipe was perfected, they began selling the waffles in the farmers market of Salt Lake City, where the demand for authentic cuisine proved more than they had expected. Shortly after that, they found themselves opening a year-round restaurant location in downtown Salt Lake City, expanding their menu, capturing national media attention, and developing a loyal fan base. Currently they own for Utah restaurant locations, and are now looking to expand their concept throughout the western US.  

The authentic cuisine served makes Bruges unique in its market and makes them stand out among even the top fast food franchises. If you are ready to stand out and make a difference in the restaurant industry in your town, visit www.brugesfranchising.com to learn more about their franchise opportunity.

Evaluating New restaurant Franchises

Even the best food franchise chains were once new concepts in the restaurant industry. They were able to become the best because one person, who believed in the concept and making it work, had the courage to push forward and be the first franchise owner. When you are choosing between many restaurant franchises, it may seem easy to go with a more established brand as you can rely on the results from other franchises as evidence of what is possible. But, how do you evaluate the business models of restaurant franchises if they are a new concept? There are three key factors to consider.

The first key is to look at the business behind the brand. Though the franchise may still be relatively new-or even looking for their first franchisee- if they have any existing restaurants, those can be an indicator of market performance. Ask questions, and make sure the answers line up with what you are looking for.

Next, you want to evaluate the management team. Do they have previous experience with franchising? This will make a world of difference in the day-to-day operations and between feeling like part of a system, and being on your own.

Lastly, you want to ensure there is a demand for the product they are serving. How is the business unique and why does the market need their product?

Bruges Waffles & Frites is the hottest new fast-casual restaurant franchise to hit the market and is answering the demand for authentic cuisine choices. Our management team consists of people who have years of franchising experience and have assisted other brands in expansion efforts around the globe. Currently, we have four restaurant location in Utah and are looking to expand across the western US. For more information on how you can become one of our franchise partners, visit: www.brugesfranchising.com